We had the opportunity to work with three different ERGs within Google. All three ERGs represented diverse communities within Google- the Latinx & Black+ Advisory Cabinets, Comunidad and Black@. We created a brand strategy & design + custom web design to reflect and amplify the mission of each group.
PROJECT SCOPE:
INDUSTRY:
Brand Strategy, Brand Design,
and Custom Web Design
Google ERGs
*We’ve worked on 3 separate projects with 3 different Google divisions. Due to NDA and privacy of the Google Projects, I am not able to disclose all the branding, web, and logo designs created. I will add more to this page when/if given permission by the Google departments.
Project One
Scope of Work:
Branding Strategy + Design
We focused on the purpose and vision of their group to create a logo suite of three logos, color palette, typography, icons and print marketing for their annual event.
The overall vibe of their brand is modern, inspiring, adventurous and cool. The goal was to amplify their vibe and their mission/messaging through design. We wanted to highlight both their individual identities & the unity of the group.
Kind Words from the Client
“The website was a
huge hit! Everyone loved
the design, the colors, everything.”
“The website was a huge hit! Everyone loved the design, the colors, everything.
THANK YOU so much for all your help! You were so wonderful to work with. Thank you again! If there are any other website requests in the future,
I would love to work together again.”
-Diana Azizyan, Google Financial Analyst, Android & Business Communications
Project Two
Scope of Work:
Custom Website &
Branding Strategy + Design
We focused on the purpose and vision of their group to create a logo suite, color palette, typography, design elements, print marketing and custom website.
The overall vibe of their brand is modern, minimal, warm and inclusive. The goal was to amplify their vibe and their messaging through design. We wanted to highlight their mission of culture, belonging and inclusivity.
Project Three
Scope of Work:
Custom Website &
Branding Strategy + Design
We focused on the purpose and vision of their group to create a logo suite, color palette, typography, design elements, print marketing and custom website.
The overall vibe of their brand is festive, vibrant, culturally-driven and inviting. The goal was to amplify their vibe and their messaging through design. We wanted to highlight their mission to support, grow and empower through leadership, resources and connection.
