Alpenglow
Alpenglow is energetically infused jewelry for female entrepreneurs. Our jewelry changes vibes. By wearing one of our pieces, women instantly feel confident. Put on a different piece to surrender, or layer the two for the ultimate effect. We empower women to empower themselves, by choosing the energetic frequency they need with a little help with and wearing the gem that best supports them.
PROJECT SCOPE:
INDUSTRY:
Brand Strategy, Brand Design,
and Shopify Web Design
E-Commerce
Jewelry Brand
Brand Vibe
Luxe, Powerful, Magnetic, Expansive, Shine
Since the brand name means the rosy light of the setting or rising sun seen on high mountains, it felt right to create a logo mark that would convey and represent the mountaintop and the A of the brand name.
It was also important to weave in the idea of wholeness and the natural origin of the products. The logo mark designed was created to connect the ideas of the brand; nature, beauty, empowerment and wholeness.
