How to Improve SEO on Squarespace
Is Squarespace Bad for SEO? (Short Answer: No)
If I had a dollar for every time someone said,
“I heard Squarespace, is bad for SEO” or “Isn’t Wordpress the best for SEO?”
I’d be writing this from a beach somewhere.
Squarespace isn’t the problem.
Most Squarespace sites just aren’t set up strategically.
They’re built to look good first, then SEO gets added later (or never).
Pages try to do too much. Keywords are guessed. Content sounds nice… but doesn’t match what people are actually searching.
The good news?
You don’t need to rebuild your entire site or switch platforms to rank.
Google doesn’t care about what platform you’re on, it’s not a factor for ranking or showing you in search.
You just need to know what actually moves the needle and what’s been quietly holding your site back.
Let’s walk through it.
Why Most Squarespace Sites Don’t Rank
Call out:
Design-first, strategy-last builds
No keyword intent
Wrong page structure
One-page sites trying to do everything
SEO Foundations Every Squarespace Site Needs
-Page Titles & Descriptions That Match Search Intent
Explain why this affects clicks and rankings.
-URL Structure That Makes Sense to Google
Simple examples > jargon.
-One Page, One Job
Why clarity beats “everything everywhere” pages.
Content That Actually Helps Squarespace Sites Rank
Explain:
Service pages vs blog content
Answering questions buyers are searching
Why more pages ≠ bad SEO
Internal Linking (The Most Ignored SEO Lever)
Explain how it:
Helps Google understand your site
Keeps users engaged longer
Builds topical authority
SEO + AI Search for Squarespace Sites
Connect the dots:
Why Squarespace sites can show up in ChatGPT
What needs to be in place first
What to Fix First If You’re Short on Time
Priority list:
Keywords
Page structure
Content gaps
Technical cleanup
Want a Clear SEO Plan for Your Squarespace Site?
Squarespace can rank.
I see it happen all the time when the foundation is done right.
SEO isn’t about tricking Google or stuffing keywords into places they don’t belong.
It’s about clarity. Structure. And making it easy for search engines (and humans) to understand your value.
If your site looks good but doesn’t get found, it’s a setup problem.
An SEO Jumpstart is the fastest way to fix that.
We clean up what’s broken, build the right foundation, and set your Squarespace site up to actually be seen on Google and AI search.
